MG©2026. PERFORMANCE FOOTWEAR CONSULTANT FOCUSED ON REALITY & TRANSPARENCY - Footwear Design Services - CREATIVE DIRECTION - PERFORMANCE & LIFESTYLE FOOTWEAR DESIGN - ART DIRECTION - DEVELOPMENT FOLLOWED - MATERIAL SOURCING - CMF - DEVELOPMENT ASIA & EUROPE -

MG©2026. PERFORMANCE FOOTWEAR CONSULTANT FOCUSED ON REALITY & TRANSPARENCY - Footwear Design Services - CREATIVE DIRECTION - PERFORMANCE & LIFESTYLE FOOTWEAR DESIGN - ART DIRECTION - DEVELOPMENT FOLLOWED - MATERIAL SOURCING - CMF - DEVELOPMENT ASIA & EUROPE -

An office workspace with a wooden desk, computer monitors, a chair with a jacket, and bookshelves in a modern industrial setting.

At MG, we design

MG Studio is a French footwear design agency and freelance footwear designer, based in Bordeaux and Paris and working with brands across the UK, Europe, the US and Asia.

Performance and Sportstyle footwear from the ground up, combining:

  • Strategy
    Market analysis, benchmarking and brand DNA.

  • Design

    Creative direction, storytelling, footwear design and CMF.

  • Development

    Sample review, sourcing and production follow-up.
    to deliver innovation with intent.

We create footwear with purpose, using eco-conscious & performing materials, responsible manufacturing methods in Europe and Asia, and circular design principles to reduce environmental impact without compromising performance or style.

From concept to creation, we’re shaping the future of sustainable footwear.

One step at a time.

SALOMON - MIZUNO - DECATHLON - MERRELL - QUECHUA - SIMOND - GALIBIER - SHIMANO - DIADORA - DESCENTE LTD - MICHELIN - ACT RUNNING - LE COQ SPORTIF - AIGLE - VEJA - HUMMEL - HEAD - IPONE - MOEA - BELLEDONNE - ASPHALTE - KANGAROOS -

SALOMON - MIZUNO - DECATHLON - MERRELL - QUECHUA - SIMOND - GALIBIER - SHIMANO - DIADORA - DESCENTE LTD - MICHELIN - ACT RUNNING - LE COQ SPORTIF - AIGLE - VEJA - HUMMEL - HEAD - IPONE - MOEA - BELLEDONNE - ASPHALTE - KANGAROOS -

Salomon footwear design sketches, side profile concept explorations by MG Studio
Salomon sneaker design and CMF colorway board by MG Studio
Salomon sneaker top view design sketch by MG Studio
Aigle Overtrack hiking boot design sketches and material mood by MG Studio
Hiking boot design process by MG Studio: sketches, technical drawings and colorways